Designer: Yi Chao Lu
[Work Description]
Summary of the brief: To create a TV advertising for Doritos that entertains your mates as much as it does you.
Idea: Think about how to tell audience a story around three special points: Sharing, Enjoying good time and bold.
Target audience: Young people
[Story board]
key words: sharing
Key words: enjoy good time
Key words: Bold
Designer: Yi Chao Lu
[Work Description]
Summary: After overview the all characteristic of this product. I would like to create the same advertising but focus on another point 'Think Big Flavor are packed with Crunch.'
Idea: Tell audience one simple story based on the key words: Think Big Flavor are packed with Crunch.'
Character design:
The emotion design
Story-board
