Practice work for the brief of Doritos TV Advertising

Designer: Yi Chao Lu

[Work Description]
Summary of the brief: To create a TV advertising for Doritos that entertains your mates as much as it does you.

Idea: Think about how to tell audience a story around three special points: Sharing, Enjoying good time and bold.

Target audience: Young people

[Story board]

                                                                key words: sharing                                                                

Key words: enjoy good time

Key words: Bold

Designer: Yi Chao Lu

[Work Description]
Summary: After overview the all characteristic of this product. I would like to create the same advertising but focus on another point 'Think Big Flavor are packed with Crunch.'

Idea: Tell audience one simple story based on the key words: Think Big Flavor are packed with Crunch.'

Character design:

The emotion design

Story-board